Reeves secures PRCA's Communications Management Standard (CMS) for another year

Public relations consultancy Reeves has once again secured the prestigious Communications Management Standard (CMS) awarded by the Public Relations and Communications Association (PRCA). This achievement marks the agency's successful re-accreditation of the CMS for another year.

Reeves first obtained the CMS accreditation in 2010, demonstrating its early commitment to excellence in PR consultancy management. Since then, the agency has consistently maintained the highest standards of professionalism, operational efficiency, and client satisfaction, leading to its re-accreditation.

The Communications Management Standard, developed by the PRCA, is widely recognised as the hallmark of PR excellence. It combines elements of ISO9001 and Investors in People with specific criteria tailored to PR and communications consultancies.

Matt Walker, Managing Director of Reeves, expressed his pride in the agency's reaccreditation, "Securing the PRCA's Communications Management Standard for another year is a testament to the dedication and expertise of our team. We are proud to be one of only three accredited PR agencies headquartered in the Midlands. We have consistently strived for excellence, and this reaffirms our commitment to providing outstanding PR services and careers that meet the highest industry standards."

Carol Magill, CMS Assessor at the PRCA, said: “In its 2023 audit, Reeves presented strong evidence of their people management practices, which foster an open culture that encourages team members to actively participate in discussions about their current and future roles. The agency also demonstrated client management and engagement by facilitating meaningful discussions about their clients' PR and marketing initiatives. Congratulations to Reeves Media for attaining CMS once again."

Reeves’ reaccreditation of the CMS further strengthens its position as a leading PR agency in the West Midlands and beyond. It reinforces the agency's commitment to delivering exceptional results, upholding ethical practices, and maintaining the highest levels of professionalism.